Moscow    St.-Petersburg

Media First

Media First was established in 2002 as an independent part of TWIGA Communication Group.

Main activities of Media First are management of the funds devoted for media, planning the stages of advertising and delivering it on TV and radio, in transport, OON, press and the Internet.

Main Directions:
Media planning;

Media strategy is developed as a part of the Client’s communicative, marketing and business strategy.

Media buying
The Agency works directly with long-term contractors and all the biggest Sales Houses, which allow it to offer clients best pricing conditions.

Media research
Media First has a full access to all the resources of research devices available in the Russian market (Gallup). Besides it has its own devises: Media Wizard, EGO, Media Flex, Media Matrix, CDI & BDI.

Additional media resources
The Agency works on all levels of Mass Media: TV, radio, press, OON, transport, Internet. In addition to direct placements, Media First has developed internal sponsor projects for TV advertisement. Such projects include brands: “Post - It”, “Remington”, “Hansa”, “Borjomi”. Media First has also prepared individual marketing projects in the press, for big brands like, “Otechestvennye Lekarstva” (brands “Zorex” and “Phenotropil”) and “Donskoy Tabak”.

On the radio the same was done for “3M Russia” and “Rosinter Restaurants”.

Media First is also working in the ex-soviet countries (CIS). Its representatives are in Kazakhstan, Alma-Ati and Ukraine, Kiev.

Media First Russia held successful campaigns in CIS countries for such clients as Beiersdorf, Stork, “Ricom Trade” (“Rolf” company).

In 2007 these clients were joined by others: “Nefis Kosmetics”, “Rekitt Benkizer”, “Laufen”, “Sagmel, Inc”.

Address: 4th Syromyatnicheskiy pereulok , 1\8 bld. 6, 105120, Moscow, Russia

General Director: Yuriy Malinin
E-mail: malinin.y@mediafirst.ru
Tel.: +7 495 987 35 95