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Moscow St.-Petersburg
The launch of "Tsetrin" campaign On April 19, 2010, on channels NTV and TNT first TV ads of brand "Tsetrin", Dr.Reddy 's company, were aired. The advertising campaign will last for a period of more than two months.
Moreover, on April 21, 2010, in addition to the TV campaign, press campaign was launched. It includes placement of standard modules as well as promotional articles.
Since its foundation "Dr. Reddy’s" company has been choosing the path of discovery and innovation in the field of medicine, searching for various opportunities to improve the quality of life. For more than two decades company finds safe pharmaceutical solutions, pursuing its major goal, which is to help people live healthier lives.
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