Moscow    St.-Petersburg

Ekaterina Vinokurtseva was appointed to the position of director of the agency TWIGA PR (communications group TWIGA).

During 12 years Ekaterina Vinokurtseva held various positions in leading business mass media and industry promotional publications. In the magazine “Company” she rose from correspondent to deputy editor-in-chief. In 2005, became the editor-in-chief of the magazine “Advertising industry”. From March, 2009 until April, 2010 was in charge of the “media” department of Slon.ru portal.

On the new position E. Vinokurtseva has to work out and realize the agency development strategy both in the direction of corporate PR, and first of all in the direction of provision of PR- services to the client.

“Recently Ministry of labor of USA called PR one of the most dynamically developing branches for the next 10 years (plus 24% by year 2018). According to our forecast in Russia this branch will grow with the same speed, - Karina OGANDZHANYAN, CG TWIGA vice-president underlines. – We are happy, that Ekaterina Vinokurtseva joined our company in this direction - as we see it, her knowledge and professional experience will provide the new attitude to PR-services that will let to achieve set goals to the agency”.

“Nowadays in Russia even in the professional marketing sphere the concept Public Relations possesses obvious negative associations. “PR” is considered to be the creation and outspread of unreliable information about brand, company or person. In connection with it, the goal of the Twiga PR agency seems to be rather ambitious: to create and realize effective communicational campaigns based on the modern west PR principles that have little in common with Russian “PR”.

Primarily the clients of the agency are to be west and progressive Russian companies, interested in the civilized and effective promotion with PR means, but not in bombing of the mass media with press-releases of the same type and biased articles placement”, - Ekaterina VINOKURTSEVA states.

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Communication Group TWIGA (http://twiga.ru/) - one of the largest independent Russian communications groups in the CIS, which brings together professional agencies specializing in key advertising disciplines, that is for 16 years on the market of the communication industry, consists of 21 agencies in 6 CIS and countries and has numerous awards for creative developments and marketing achievements.