Moscow    St.-Petersburg

Alexander Ogandjanian has assessed the submitted Brand of a year/EFFIE 2007 applications

The jury session of the international national premium in the field of marketing and advertising Brand of year/EFFIE 2007 took place last week.

The president of Communication Group TWIGA Alexander Ogandjanian who was invited as honorable jury has shared his expressions with edition of www.sostav.ru:

“The general level of the presented applications has noticeably grown up comparing with the last years. However, in categories were estimated by me I didn’t find outstanding or brilliant ones. They didn’t impress me.

The most widespread mistake appeared in understanding of concepts - business-result and construction of a brand - they are frequently confused. There were applications of the successful companies which were not brand at all”.